Thugil
Bringing handloom silk online — with the care it deserves.
The starting point
Handloom sarees are bought on trust. A customer wants to see the weave, the drape and the true colour before she commits — often from another city, sometimes from another country. Thugil needed a store, imagery and campaigns that could carry that trust all the way to checkout.
About Thugil
Thugil is an online store for handloom silk sarees and Indian ethnic wear — raw silk, Ikkat, Mashru, Tussar, soft silk and silk cotton — with many Silkmark-certified pieces. It delivers across India and internationally.
“Quality products, delivered with care.”
What MIGAY does for Thugil
- Shopify e-commerce store
- Product photography
- Performance marketing
- Influencer marketing
The story
How the work came together.
Chapter 01
A store built around the weave
We built Thugil's Shopify store around the way saree shoppers actually browse — by weave, by fabric and by occasion. Raw silk, Ikkat, Mashru, Tussar, soft silk and silk cotton each have a clear home, and product pages make room for the details buyers look for: fabric, care and certification.
Website DevelopmentChapter 02
Imagery that shows the craft
Handloom detail is easy to lose on a phone screen. Our product photography concentrates on texture, border and pallu, with consistent framing and light so the whole catalogue reads as one considered collection.
Product PhotographyChapter 03
Reaching buyers beyond the shop floor
With the store ready, we run performance campaigns that put the collections in front of people already looking for silk sarees and ethnic wear — tracked through to the store, so the budget follows what genuinely works.
Performance MarketingChapter 04
Sarees, worn by real voices
We match Thugil with creators whose audiences care about handloom and ethnic fashion. Their followers see the sarees styled, draped and worn in real life — not just photographed on a product page.
Influencer Marketing
Where it stands today
Thugil grows with MIGAY across web, photography, campaigns and creators — one team keeping the store, the imagery and the advertising telling the same story.
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